ActiveBook Strategic Management or Majors Exploration

ActiveBook Strategic Management

Author: Fred R R David

DON'T JUST READ. LEARN!

The activebook^™ experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning. THE active book^™ EXPERIENCE:

Uses the Web for what it's good at!
An activebook^™ experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!
The activebook^™ experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources.

Gives students more for less!
The activebook^™ experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component.

Table of Contents:

INTRODUCTION.

How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.

I. OVERVIEW OF STRATEGIC MANAGEMENT.

1. The Nature of Strategic Management.

II. STRATEGY FORMULATION.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.

7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues.

IV. STRATEGY EVALUATION.

9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.

CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.)

Service Companies. Internet Companies.
1. E-Trade, Inc.—2000, Phillip Lynn. *
2. E-Bay Inc.—2000, Stephen M. Giordano. *
3. Amazon.com, Inc.—2000, Phillip Bartlett and Fred David. *
Retailers.
4. The Limited, Inc.—2000, Jill Austin.
5. Wal-Mart Stores Inc.—2000, Amit Shah and Tyra Phipps.
6. Target Corporation—2000, Henry H. Beam.
Hotel and Gaming.
7. Mandalay Resort Group—2000, John Ross.
8. Harrahs Entertainment, Inc.—2000, Mary R. Dittman.
Banks.
9. First Union Corporation—2000, Brian E. Williamson. *
10. Wachovia Corporation—2000, Jule Eldridge III. *
Zoos and Clubs.
11. The Audubon Institute—2000, Caroline Fisher and Claire J. Anderson.
12. Riverbanks Zoological Park and Botanical Garden—2000, Carolyn R.Stokes and Eugene M. Bland.
13. The Classic Car Club of America—2000, Matthew C. Sonfield.
Hospitals.
14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.
15. Quorum Health Group, Inc.—2000, Teresa DeWitt Dullaghan. *
Travel.
16. Greyhound Lines, Inc.—2000, James Harbin.
17. Carnival Corporation—2000, Mike Keefe et al.
18. Southwest Airlines Co.—2000, Amit Shah and Charles R. Sterrett.
Churches.
19. Central United Methodist Church—2000, Robert T. Barrett.
20. Elkins Lake Baptist Church—2000, Paul Reed et al.
Railroad.
21. RailTex, Inc.—2000, Paul Reed et al.

Manufacturing Companies. Transportation.
22. Harley-Davidson, Inc.—2000, Ricky Cox.
23. Winnebago Industries, Inc.—2000, Eugene M. Bland and John G. Marcis.
Cosmetics.
24. Avon Products, Inc.—2000, James Camerius.
25. Revlon, Inc.—2000, M. Jill Austin.
Food.
26. Pilgrim's Pride Corporation- 2000, James L. Harbin.
27. H.J. Heinz Company—2000, Henry H. Beam.
28. Hershey Foods Corporation- 2000, Forest R. David.
Aerospace.
29. The Boeing Company—2000, Carolyn R. Stokes.
30. Lockheed Martin Corporation—2000, Wayne Chamblee. *
Computers.
31. Dell Computer Corporation—2000, Cindy R. Smith.
32. Apple Computer, Inc.—2000, David Stanton.
33. Compaq Computer Corporation—2000, Maria Margiotis. *
34. Research in Motion—2000, David Griffin. *
Medical.
35. Stryker Corporation—2000, Henry H. Beam.
36. Biomet, Inc.—2000, Satish P. Deshpande.
Magazines.
37. Playboy Enterprises, Inc.—2000, Kay W. Lawrimore and Fred R. David.
38. Readers Digest Association, Inc.—2000, Caroll Braddock. *
Footwear.
39. Nike, Inc.—2000, M. Jill Austin.
40. Reebok International, Ltd.—2000, Angela G. Page. *
Tobacco.
41. UST, Inc.—2000, Marilyn M. Helms and Fred R. David.

Interesting textbook: Quality Management Systems a Practical Guide for Improvement or Power and Influence in Organizations

Majors Exploration: A Search and Find Guide for College and Career Direction

Author: Mary Jane Bradbury

This resource takes the guesswork out of choosing a college major. It's a must for every student considering a college education as well as those who are uncertain about which major to pursue. The journal combines useful background information about a wide variety of college majors with an exciting array of practical application tools that allow readers to make informed decisions based on a personally relevant exploration process. The book also includes an interesting history and background information and a list of typical course requirements. Ideas about how the degree relates to the workplace and advice from experts in each field. For any readers/students needing guidance in choosing a college major or career direction.