Dictionary of Strategy or CIW E Commerce Designer Certification Bible

Dictionary of Strategy: Strategic Management A-Z

Author: Louise Kelly

The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of the organization, and the idea that that one can start at many different points and gain information about the environment and constraints necessary to form an appropriate strategy.

Truly student oriented, the Dictionary of Strategy was compiled based on author Louise Kelly's MBA classes and presents over 550 important strategic management terms and concepts. The entries present a historical context showing how views have changed and evolved, and invite the reader to think more deeply about the issues raised. Over 20% of the terms and concepts reflect very recent material from magazines, academic journals, and conferences, offering the latest cutting edge research and debates. It also contains multinational and multicultural examples and is not solely focused on US companies and business situations.

The dictionary will be an essential reference to practitioners, managers, academics and students in management and strategic management classes at the undergraduate, MBA, and doctoral level.

Go to: Applications Code Markup or An Embedded Software Primer

CIW E-Commerce Designer Certification Bible

Author: Chris Minnick

This is the very first work on the Certified Internet Webmaster E-Commerce exam, in our dependable Certification Bible format, to appeal to motivated test-takers as well as those responsible for implementing e-commerce on the job.

CIW E-Commerce Designer Certification Bible closely follows Prosoft Training's curriculum and their objectives for the CIW E-Commerce exam. Throughout the chapters and exercises, the authors use a mock Web site, created to be used as a case-study for all phases of design and development. Topics include legal issues, marketing to the web, online promotion techniques, building a web site, attracting e-customers, supporting business-to-business activities, using online storefront packages, working with IIS, working with Site Server (Commerce Edition), customization, transaction security, and management.

Covers: Exam 1D0 425