Tuesday, January 13, 2009

Targeting Development or Public Relations Critical Debates and Contemporary Problems

Targeting Development

Author: Richard Black

A new global consensus has emerged that stresses that the objective of development is to end global poverty. This consensus is accompanied by a bold new set of targetsglobal poverty to be halved by 2015, along with universal primary education, the removal of gender disparities in schooling, universal access to reproductive health care, specific reductions in infant, child and maternal mortality rates, and a reversal in the loss of environmental resources. These 'International Development Targets' were first adopted by the OECD in 1996, and have been succeeded by the yet more widely endorsed 'Millennium Development Goals' following from the UN Millennium Summit in September 2000.
The aim of this book is to provide a critical appraisal of these targets, and the progress so far towards meeting them. The book consists of six introductory chapters on how and why the International Development Targets and Millennium Development Goals (MDGs) have become incorporated into development policy, and what theiroverall value is. Each chapter in the second part analyzes whether current trends suggest the target can be reached. Contributors assess the main constraints that exist to achieving each of these targets and the resulting implications for policy.



Table of Contents:
List of illustrations
Notes on contributors
Foreword
Preface
List of abbreviations
1Millennium Development Goals: a drop in the ocean?1
2Heaven or hubris: reflections on the new 'New Poverty Agenda'25
3Using development goals and targets for donor agency performance measurement47
4Using development goals to design country strategies77
5Monitoring progress towards the Millennium Development Goals at country level96
6Are the Millennium Development Goals feasible?124
7Halving world poverty145
8Towards universal primary education166
9Promoting gender equality184
10Reducing infant and child death209
11Towards reproductive health for all?235
12The global challenge of HIV/AIDS256
13Clean water for all273
14Achieving sustainability in Africa292
15Building a global partnership for development?307
16Aid, trade and debt: how equal is the global partnership?323
Index354

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Public Relations Critical Debates and Contemporary Problems

Author: Jacquie LEtang

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways.

The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.



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