Information Systems and Technology for the Noninformation Executive or Public Communication

Information Systems and Technology for the Noninformation Executive: An Integrated Resource Management Guide for the 21st Century

Author: Jae K Shim

Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called information technology. Computers now have applications for every facet of your business. Information Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and hardware-for all types of business applications. In a simple and reader friendly style Shim presents information on data bases, networking, and telecommunications. He explains popular accounting, tax, finance, management, manufacturing, and marketing software-making them easy to understand and use. In addition, he provides real-life examples that illustrate the applications of decision support systems, executive information systems, and artificial intelligence systems such as financial modeling, budgeting, strategic planning and control, forecasting, data analysis, inventory planning, and optimization software. You do not need to know programming to understand your information systems. Written for business managers and entrepreneurs who may not have extensive computer experience, Information Systems and Technology for the Non-Information Systems Executive: An Integrated Resource Management Guide for the 21st Century covers information systems in all phases and functional areas of business to help you make the best decisions. It provides a wealth of current and essential information for managers and executives of all types of organizations. Your success depends on keeping abreast of the latest applications and thinking in information technology. This bookgives you the competitive edge.

Booknews

Shim (business administration, California State U.) explains software and hardware technologies for the inexperienced business manager. He discusses the importance of databases, networking, and telecommunications; explains popular accounting, finance, management, manufacturing, and marketing software applications; and, through real life examples, covers decision support systems, executive information systems, artificial intelligence (including financial modeling, budgeting, strategic planning, and optimization software. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

What are Management Information Systems?

Management Information Systems and Decision Making Models

How to Select the Best Microcomputer System

What is Systems Software?

Practical Guide to Application Software

Organizing Data and Information

Data Communications

Telecommunications: Media, Devices, Networks, and Applications

The Intranet

Information Systems Development and End-User Computing

Accounting Information Systems and Packages

Financial Management Information Systems and Packages

Marketing Information Systems and Packages

Decision Support Systems

Artificial Intelligence and Expert Systems

Computer Security and Auditing

Glossary

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Public Communication

Author: Scott Titsworth

This is a new, brief, economical text that stresses the importance of public communication in contemporary life. Through its numerous examples and excellent companion collection of sample speeches, the book and its media program integrate vital themes of our time and invite students to make the connection between their basic public speaking class and such important issues as ethics, religious identity, diversity, health, medicine, education, and the environment.