Women in Mass Communication or Statistics for Business and Economics

Women in Mass Communication

Author: Pamela J J Creedon

The significance of feminist contributions to the field of mass communication is more important now than ever before. In its second edition, Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on the professional perspective of a network news station, the climate for women in higher education, the construction of gender in textbooks, and the status of research on visual images of women in the media. Chapters on gender, color, culture, career outlook, advertising, media law, and curriculum reform have been extensively expanded and updated. With a particular emphasis on race and culture, leading scholars in the field provide compelling analyses on the ways in which feminist theory and feminist perspectives have been incorporated into mass communication. The most comprehensive text on women and mass communication, Women in Mass Communication, Second Edition is required reading for all mass communication scholars, professionals, and students. Also, this landmark volume provides excellent insights for anyone interested in women's roles and progress in mass communication.

Books about: God and Race in American Politics or To Be a Crime Scene Investigator

Statistics for Business and Economics (with Student CD-ROM, iPod Key Term, and InfoTrac)

Author: David R Anderson

This market leading book offers a proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems.

Table of Contents:

1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Presentations. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Testing. 10. Statistical Inference about Means and Proportions with Two Populations. 11. Inferences about Population Variances. 12. Tests of Goodness of Fit and Independence. 13. Analysis of Variance and Experimental Design. 14. Simple Linear Regression. 15. Multiple Regression. 16. Regression Analysis: Model Building. 17. Index Numbers. 18. Forecasting. 19. Nonparametric Methods. 20. Statistical Methods for Quality Control. 21. Decision Analysis. 22. Sample Survey (on CD). Appendix A: References and Bibliography. Appendix B: Tables. Appendix C: Summation Notation. Appendix D: Self-Test Solutions and Answers to Even-Numbered Exercises. Index.