Corporations or Value Creation

Corporations: Black Letter Series

Author: Robert W Hamilton

This outline clearly explains the various legal entities entitled to act and do business in our society. It is designed to help students and practitioners better understand the modern business environment and all aspects of corporation law. Explains corporate and international business transactions. Also contains a text correlation chart that cross-references leading casebooks on corporations and includes numerous study aids.

Look this: Connective Leadership or The Medical Malpractice Myth

Value Creation

Author: Ron Strauss

Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firm's most valuable asset—their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firm's values are in alignment with their brand's promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand's strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the world's leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.

Table of Contents:

Ch. 1	The Need	1
Ch. 2	What's the Solution?	19
Ch. 3	What Is a Brand? What Isn't?	47
Ch. 4	Brands As Financial Assets	65
Ch. 5	Value Creation/Value Destruction	79
Ch. 6	The Current State of Brand Measurement	105
Ch. 7	Understanding Brand Value and Brand Equity	125
Ch. 8	Brand Loyalty and Brand Performance	145
Ch. 9	What Is Branding?	171
Ch. 10	Brand Success Profiles	187
Ch. 11	Values-Based Market Segmentation	219
Ch. 12	Leveraging the Brand Value Model and Brand Performance	237
Ch. 13	Salient Lessons for Marketing Service Providers	257
Ch. 14	The Value Creation Process	267
Ch. 15	The Solution	295
	Technical Addendum	319
	Glossary	345
	Index	349