Merchandise Buying, 5th Edition
Author: Maryanne Smith Bohlinger
Currently in its fifth edition, Merchandise Buying is a comprehensive text for students interested in the art and process behind retail merchandise buying. A standard in the field, this book also works well as a review of basic buying and merchandising principles for the practitioner and those already in business wishing to strengthen their entrepreneurial and managerial skills. Each section contains mini-cases that reinforce text material by presenting typical retail situations that students can relate to. Touching on the current state of buying, including diversification and mergers, socioeconomic forces, and the globalization of retailing, Bohlinger, a recognized name in the field, provides practical information in a clear and engaging fashion for students to use in determining their career goals.
Table of Contents:
• The Buyer's Role in the Retailing Environment• The Buyer's Role in Forecasting Consumer Wants and Needs
• The Buyer's Role in Merchandising Management: Planning and Controlling
• The Buyer's Role in Locating Merchandise Resources
• The Buyer's Role in Preparing Merchandise for Sale
Developing Practical Wireless Applications
Author: Dean A Gratton
"A valuable insight. Developing Practical Wireless Applications offers a great deal more than that found in the numerous specifications; it has a rich content that surpasses other technical books." — Thomas Eve-Matthews B.Sc., M.Sc., Software Engineer
"Incredibly raw and passionate. Developing Practical Wireless Applications provides a unique critique on a number of wireless technologies whilst remaining realistic about the ordinary consumer." — Christopher Allen B.Sc., Product Manager
"Nothing but the truth! Developing Practical Wireless Applications approaches wireless product development from an unexpected angle and challenges our fundamental beliefs." — Andrew D. Barry Ph.D., Senior Applications Architect
KEY FEATURES:
*Explores techniques used to attack wireless networks including WarXing, WarChalking, BlueJacking, and BlueSnarfing
*Discusses applications utilizing ZigBee, NFC, RFID, Ultra-Wideband and WirelessUSB (WiMedia)
*Details Bluetooth 2.x +EDR and introduces the v3.0 (BToverUWB) specification
*Includes fundamental introductions to WiFi, namely 802.11i, 802.11p and 802.11n
*Compares personal-area and wide-area communications including 3G, HSDPA, 4G, and WiMAX, as well as introducing Wireless Convergence
Developing Practical Wireless Applications will help administrators and developers decide which technology and solutions are the best choice for a project. Wireless application manufacturers have a diverse collection of standardized and proprietary solutions available when developing and designing a wireless application; this book compares and contrasts these solutions guiding the practitioner to thebest option. A comprehensive understanding of how wireless technologies operate including an examination of how these technologies overlap, complement, and compete is presented.
The practicality of a wireless world is discussed in an attempt to better understand wireless application audiences and specific demographic groups. A richer understanding of the wireless consumer, along with complete knowledge of wireless technology solutions, provides the confidence needed to target and effectively lead new wireless products to market.
Dean Anthony Gratton is the co-founder of whatiswireless.co.uk and the author of several patents and best-selling books. He has worked within the telecommunications industry for over ten years and provides consultancy to a number of high profile companies.
Developing Practical Wireless Applications will provide you with a comprehensive understanding of how each technology works, coupled with an exploration into overlapping, complementary and competing technologies. In establishing this foundation, we will explore wireless applications in their context and address their suitability. In contrast, the book also considers the practicality of a wireless world in an attempt to better understand our audience and specific demographic groups. Coupled with a richer understanding of our consumers, along with our technology make-up we can indeed target wireless products more effectively.
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