Public Relations Practices or Global Electronic Commerce

Public Relations Practices: Managerial Case Studies and Problems

Author: Allen H Center

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.

Booknews

This textbook outlines the various types, practices, and basic principles of public relations. Specific chapters consider the purpose of public relations, explain how it addresses problems and uses opportunities, describe its different audiences (employees, communities, investors, consumers, and media), discuss issue campaigns and debates, address crisis management, reflect on standards and ethics, and offer career advice. Center teaches at San Diego State University. Jackson is an attorney. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Global Electronic Commerce: Theory and Case Studies

Author: J Christopher Christopher Westland

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

Table of Contents:

Preface
1 Introduction to Electronic Commerce
The Foundations of Electronic Commerce
Electronic Commerce Infrastructure
Electronic Markets
Electronic Commerce Supporting Functions
Electronic Commerce Opportunities: Today and Tomorrow
Notes
2 Information Technology in the PostIndustrial
Revolution
Digital Railroads
Channels and Intermediaries
Electronic Channels
Notes
Case Studies
Andersen Consulting: The Asia Intranet Opportunity,
Peter Lovelock and and Theodore H. Clark
3 Redefining the Geography of Space, Time, and Money
The Hard Middle
The Problem with Innovation
Jobs and the Internet
Recommended Reading
Notes
Case Studies
Financial Times Syndication Services: Making Money on the
Web, Peter Lovelock and Theodore H. Clark
Security First Network Bank: The World's First Internet Bank,
http://www.sfnb.com, Theodore H.
Clark and John J. Sviokla
Global Electronics Manufacturing (HK) Ltd., Theodore H. Clark
and Alvin Chu
4 Supply Chain Management and Information Alliances
Transforming the Value Chain Using Information Technology
Strategic IT and the Value Chain beyond the Firm
The Beer Game and the Value of Information
Benefits and Challenges of Sharing Information
Interorganizational Systems and BPR
Developing and Maintaining IOS Partnerships
Wholesale Electronic Commerce: IOS and the Internet
Notes
Case Studies
H. E. Butt Grocery Company: A Leader in ECR Implementation,
Theodore H. Clark, David C. Croson, James L. McKenney, and Richard
L. Nolan
Proctor & Gamble: Improving Consumer Value through Process Redesign,
TheodoreH. Clark and James L. McKenney
5 Telecommunications Infrastructure in Transition
Telecommunications Technology
Communications Media and Bandwidth
Telecommunications for Voice and Modems
ISDN and PacketSwitched Services
Synchronous and Asynchronous Transmission
Declining Costs of Digital Communications
The Rise of Computer Networks
The World Wide Web
Notes
Case Studies
China's Golden Projects: Reengineering the National
Economy, Pater Lovelock, Ben A. Petrazzini, Theodore H. Clark, and
John J. Sviokla
Philippines Telephone and Telegraph, J. Christopher Westland
6 Access to Electronic Commerce Services
The Roots of Electronic Commerce
The Internet
ISP Business Models
Notes
Case Studies
Asia Online: The Online Service for Asia, Theodore H. Clark
China Internet Corporation: http://www.China.com, Theodore
H. Clark and John J. Sviokla
Hong Kong SuperNet, Theodore H. Clark and Sarah Cook
7 Electronic Auctions and Intermediaries
Market Models
Internet Auctions
Notes
Case Studies
EXperiences with Electronic Auctions in the Dutch Flower
Industry, Eric van Heck and Pieter M. Ribbers
E*Trade Securities, Inc., Rajiv Lai
8 Electronic Financial Markets
Financial Markets: First Movers in Electronic Commerce
Basics
Matching and Price Discovery
Notes
Case Studies
OnLine Trading at the Shanghai Stock EXchange, J. Christopher
Westland
The Moscow Stock EXchange, Martin Mendelson and J. Christopher
Westland
Electronic Securities Trading at the Bolsa de Comercio de Santiago,
J. Christopher Westland
9 Digital Storefronts
Digital Storefronts on the Web
Search Engines The Web as an Advertising and Marketing Channel
Internet Dynamics
Integration
Notes
10 Secure Digital Payments
The Origin and Development of Cash
Microtransactions
The Resurgence of Barter
Authentication of ECommerce Payments
Identification of Individuals
Privacy
Controls
Encryption and Password Controls
Notes
Case Studies
MondeX Electronic Cash in Hong Kong, J. Christopher Westland
Access Security at McDonnell Douglas Aerospace Information Services,
J. Christopher Westland
11 Logistics and Service Opportunities and Issues
Competitive Advantage Using Logistics and Information Technology
Outsourced Logistics in the Supply Chain
Outsourced Logistics and Electronic Commerce for Physical Goods
Geographic Information Services and Logistics
The Internet and the Future of Logistics
Notes
Case Studies
Consolidated Freightways: The OnBoard Computer Project,
Theodore H. Clark and James L. McKenney
12 Successful ECommerce
Redefining the Marginal Cost/Marginal Revenue Equation
Turnkey ECommerce and Site Management
Digital Storefronts
Another Network
From Hobby to Business
Information Retailers
Reintermediation: Travel Agents' Revenge
Where Multimedia Fails
Personalizing the Retail Cyberstore
Simple Auctions with RealTime Price Quotes
DoubleAuction Markets for Securities
Infrastructure
Design Assistance
Supply Chain Management
Consumer Durables
The Font of Future Wealth
Notes
AppendiX
References
IndeX