Introduction to Online Market and Industry Research, Vol. 3
Author: Cynthia L Shamel
Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant ? but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.
Table of Contents:
| Preface | ||
| Ch 1 | Definition and strategy | 1 |
| Ch 2 | Research case study on Rocky Mountain Country Club | 81 |
| Ch 3 | Market and industry research problems and solutions | 123 |
| Ch 4 | Market and industry research data source evaluations and reviews | 203 |
| Appendices | 381 | |
| Index | 441 |
Book review: Organic Cooks Bible or Delicioso
The Commercial Sales Transaction, An Introduction to the U.C.C.
Author: Richard Hyland
The goal of this highly usable and innovative casebook is to provide a basic introduction to commercial law, both for those students who plan to take only one course in the field as well as for students who intend to become commercial specialists. The new edition is completely revised and updated. Approximately one-third of the cases are new, and all citations refer to the latest draft of the UCC. The book now focuses on the law of the sale of goods under the UCC. Other commercial law topics are explored as they are raised by the cases, including fundamental notions regarding secured transactions, bankruptcy, consumer protection, negotiable instruments, and letters of credit. Helpful explanations and challenging questions are inserted into the case opinions to help students focus on the issues at the moment they arise in the text. Both students and professors have indicated that this method greatly facilitates the teaching and learning of the material.
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