What Went Wrong or Entry Strategies for International Markets

What Went Wrong?: Case Studies of Process Plant Disasters

Author: Trevor A Kletz

Expert Trevor Kletz examines the causes and aftermaths of numerous plant disasters--almost every one of which could have been prevented. Case histories illustrate what went wrong, why it went wrong, and then guide you in how to circumvent similar tragedies.

Learn from the mistakes of others. This invaluable and respected book examines the causes and aftermaths of numerous plant disasters - almost every one of which could have been prevented. Case histories illustrate what went wrong and why it went wrong, and then guide you in how to circumvent similar tragedies.

* Learn from the mistakes of others with this important book!

* Examines the causes and aftermaths of numerous plant disasters - most of which could have been prevented

* Case histories illustrate what went wrong, why it went wrong, and then guide you in how to circumvent similar tragedies

Booknews

Case histories reveal the causes and aftermaths of numerous plant disasters--almost all of which could have been prevented--and provide insight into how to avoid similar catastrophes. This expanded edition features sections and chapters on heat exchangers, furnaces, inherently safer design, and runaway reactions. It analyzes accidents that have occurred since publication of the 1988 edition, including the Phillips 66 company Houston Chemical Complex explosion and the Piper Alpha disaster. It is concerned with the immediate technical causes of these disasters and the changes in design and procedures needed to prevent them from happening again. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting textbook: Becoming a Technical Leader or Asset Building Community Development

Entry Strategies for International Markets

Author: Franklin R Root

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.